Freelance Group Creative Director, formerly at Wieden + Kennedy
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INTERACTIVE CAT CLIMBER

INTERACTIVE CAT CLIMBER

We were faced with a brilliant, once-in-a-lifetime insight. People on the Internet enjoy cats. I know. It’s hard to believe. So we livestreamed an interactive Cat Climber that looked like Colonel Sanders for four hours, and let some cats crawl on it.

700,000 people tuned in.