CONTACT
jarrod.higgins@wk.com
EDUCATION
VCU Brandcenter Master of Science, Advertising, Creative Technology
(2008-2010)
University of Oklahoma
Bachelor's of Arts in Journalism
(2003-2008)
Hello! I’m a Group Creative Director at Wieden+Kennedy Portland. I’ve overseen work for clients such as Budweiser, KFC, mobile gaming giant Supercell, Chiquita, Travel Oregon and Travel Portland. Prior to becoming a Creative Director, I worked as a Copywriter on Old Spice, Oreo, Trident, Samsung, MTV, TurboTax, and EA Games. I’ve led multiple new business pitches for Wieden + Kennedy, including Airbnb, Stella Artois, Riot Games, and NVIDIA. While my creative output spans most forms of media, I love working on emerging platforms and experimenting with the kinds of things brands can do.
I’d prefer to sum up my career in a surreal haze of vignettes that include: Getting sprayed with ink by a robotic squid we made, eating sushi alone with Fabio in his trailer and talking about electric motorcycles, watching a secret magic show with Old Spice’s Man Your Man Could Smell Like, going to Reba McEntire’s house to fit her for a goatee, starting a butterfly effect that ended with Martin Scorsese wearing a pair of his banana-shaped eclipse glasses, sending nachos to the world’s most remote island because maybe they haven’t had nachos before, and being grumbled at by Danny Glover.