Group Creative Director at Wieden + Kennedy

Mano y Mano in el Baño

MANO Y MANO IN EL BAÑO

Every time Old Spice tried to make a commercial without The Man Your Man Could Smell Like, people demanded that he come back. So, we played off the trolls, and intentionally made quite possibly the oddest Old Spice Guy of all time, knowing they would demand that the other guy come back. They did. And then the battle began.