OLD SPICE MAN vs. OLD SPICE GUY

There are many Old Spice guys. But two of them rise above the rest: Terry Crews and Isaiah Mustafa, AKA “The Man Your Man Could Smell Like.” They are powerful. They are handsome. What would happen if they competed to see who could sell Old Spice better? We kicked off the campaign with Terry Crews interrupting one of Isaiah’s famous complicated commercials, and it all went downhill from there.